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Brand identity, stationery system, printed literature, signage, retail materials, and environmental graphics for a skateboard, snowboard, and in-line skate retailer in New York. The mark is constructed from two simple blade shapes that also form a lowercase b. The symbol can be expanded into a rich fabric of varying types and densities, depending on the context. This basic graphic building block is then interpreted using different materials and production processes – die cuts, blind embossing, and overprinting on semi-transparent substrates, for example. This project was developed in collaboration with ArcXchange.
